Moroccan Carpets and Rugs 101





All you need to know about traditional Moroccan Berber carpet weaving, the main styles and types of rugs and carpets you can buy, how to buy them and where to buy them. 

Table of Contents

Intro

Moroccan carpets and rugs (zerbiya) have their distinct tribal identity. This is what makes each of their handwoven carpets so unique. The majority of the Moroccan carpets sold in Morocco are produced by one of the approx. 60 Berber tribes mainly living in or around the Atlas Mountains.

In this post, I’d like to introduce you to some of the most distinctive designs and patterns of the Moroccan Berber tribes. I’d also like to provide you with some advice on buying Moroccan carpets and rugs.

This doesn’t mean that it is only Berber tribes who produce rugs in Morocco, but the most distinctive patterns definitely either originate from Berber traditions or have an impact on the overall rug producing industry. Brief History of Berber tribal cultures and carpet weaving:

A short history of the Moroccan Berbers:



While the Berbers in Morocco have their common identity, they can be roughly separated into three distinct tribes. While nearly all Berbers refer to their language as Tamazight, it’s far from homogeneous. There are lots of different languages and dialects spoken by the dozens of tribes.

In the north, the Riffian Berbers speak a dialect called Tarafit. Riffian is the smallest Berber population in the country, and they live in the Rif Mountains.

The Middle Atlas gives home to the Zayanes tribes, who spread from Fes in the north to Marrakesh in the south. Their dialect, Tamazight, varies from region to region but is usually understood by native speakers. Some Zayanes, particularly those near Ouarzazate, are still nomads, traveling with their livestock as the seasons change.

Zayani bride


The southern Atlas and Anti Atlas Mountains are home to the Shilhah. The Shilhah is the largest Berber tribe in the country and is often viewed as having the purest Berber language, Tashlheit. The majority of Berber films and music are produced in the Tashlheit language.

While the word Berber is not a word the natives of Morocco like, as it's now used all across the world as a common denominator, they have come to terms with it. In Morocco, they prefer to be called „Amazigh” which means „free people” in the Tamazight language.

The tribes of Morocco have always resisted the Arabic-Islamic occupation but as they were overpowered, their resistance remained passive and they were largely assimilated into the Arabic-Islamic culture. All people from Berber tribes are well aware of their origins and most of them have managed to keep their language/dialect and cultural heritage. Thanks to national movements the Berber language is now being taught in schools.

The cultural heritage of the hundreds of Berber tribes is very treasured and is an integral part of the Moroccan cultural heritage.

About the Berber carpets



The handweaving of carpets and rugs has been a practice that dates back to the Paleolithic period, and the secrets of this ancient process remain within these communities, having been passed down from generation to generation

Berber Rugs have always been produced out of need and not because of artistic ambitions. Berber carpets and rugs have been produced in a way to suit the location and the lifestyle of the specific tribes producing them. These rugs are being made using the same traditional methods, by the women and girls of the tribes, primarily for the benefit of their own families. Each type of rug produced by a tribe would reflect that tribe’s own identity, therefore it’s a highly treasured artifact. Berber artifacts such as carpets, rugs and other goods have only recently started to gain popularity for the international audience. As travel in Morocco became hip in the past 20-30 years, this is when international designers and interior stylists have started importing goods from Morocco, creating a new era in European interior design. Of course, the birth of online stores also helps a big deal.

There are about 50 regions where Moroccan Berber tribes have been producing their carpets for their use and for sale.

In this series, I’d like to introduce readers to the most distinctive types of Moroccan Berber carpets and rugs serving with a good deal of knowledge and information about them.

While they lack the intricacy of the Moorish carpets, the Berber carpets today are considered a lot more trendy and most importantly, they cost only a fragment of a Moorish carpet’s price.

Carpet shopping tips in Morocco



Rather visit Morocco to buy your carpet than buy it online: first and foremost, all the websites are offering Moroccan Berber carpets and rugs at an unreasonably high ( super-high) price. Oftentimes, the Moroccan party receives only a small fragment of this high price. Therefore, even though you have to pay for the travel and accommodation it’s still the best to buy a carpet in Morocco. If you really want to help a tribe with your money, it’s best to buy the rug directly from them, during an excursion or trekking tour in the Atlas Mountain areas.

But if you have no time or interest in doing that, ask advice from all around as to where it’s best to buy carpets. Your hotel may have an agreement with one or more shops who pay a discount for them for their cooperation. The best idea to learn about the prices is to start in one of the main artisan ensemble shops which will offer the highest prices for their carpets but they will still be much cheaper than most of the other stores.

Try to haggle even if you are not very good at it: try to haggle, and appear not to be too enthusiastic about a carpet or the shopkeeper will not want to haggle with you. Even though there are shops where haggling is not accepted you should still give it a try. The non haggle stores generally have some significant signs which would inform customers to not haggle. Haggling will be one treasured memory of your trip and at best you will also manage to buy one or more great carpets or rugs. Also, generally, you have better chances of haggling if you buy more rugs or carpets.

Buy smaller: rugs are easier to carry and also cheaper to post. I would suggest you to try to stick to smaller rugs. If you want a carpet that covers a whole room, make sure you have the correct size and that you are prepared to pay more for postal costs. 

Count in the postal cost: Think about the price of posting too if you plan to get your carpets posted as it can cost plenty of money. The lighter and smaller carpets such as Kilim can be carried inside your luggage. But a heavier carpet has always got to be posted. For such carpets as Beni Oulail choose a shop that can help with the shipping.

Take your time if you can:  dedicate more than one or two days to choosing your carpet. Do not stick with one or two shops, look around in more shops. Sellers like to abuse tourists, as they know many have only one or two days then they leave. 

Popular scams

Let's see some of the generic scams which appear both on and offline. 

1.    1. There will be several shops that would like you to pay more money showing tribal photos or even live tribal women perhaps handweaving in the store to signal authenticity. These stores ask a lot of money for their carpets and textiles with the excuse that unlike other shops they are really helping tribal women. This is unfortunately not true, do not fall for them, even if you pay more the women will not get more money all the same.
2.   Authentic handmade rugs are made of wool. A foolproof way to check if a carpet/rug is 100% wool is to hold up a lighter to where you see a loose edge. If it doesn’t catch fire or it puts itself out that means it's genuine. If it catches fire it’s synthetic. Genuine wool carpets are sold at a higher price so this method can help you
3.   There is no such carpet as an „antique” or a "vintage" carpet when it comes to buying carpets/rugs in Morocco. At best, it's used or secondhand in that case and should sell much cheaper. These terms don't mean the same as they do in Europe or in the US.  
4.      Last but not least, for sure all the salesmen know that tourists are a lot more gullible than locals are, this is why they may not be as likely to haggle as they normally are. A local guide can prove very helpful in such situations too.

For more shop info check out MarocMamas shopping tips she is sharing a few good addresses and some even better advice for those wanting to buy a Moroccan carpet or a rug.

Last but not least ensure you learn how to clean and learn how to take care of your carpets before it's too late. I’ve already lost my genuine Moroccan carpet as I didn’t know how to properly take care of it.

 

The key types of Berber carpets and rugs

Beni Ourain  – the Queen of the carpets:





From: Rif Mountains near Taza,Sefrou Northeast of the Middle Atlas Mountains

The origin of Beni Ourain tribes dates back to the 9th century when the tribes arrived from southern regions of Tunisia or northern Mauritania. Beni Ourain is the name of a Berber confederation comprising 17 Berber tribes, who are living in the Northeast mountains of the Middle Atlas, located south of the Moroccan Rif. These tribes live a nomadic or semi-nomadic lifestyle to this day, living at an altitude of over 2000 meters. The high-quality wool they use for weaving their distinctive carpets comes from the wool of sheep they keep. The wool can thank its quality to the best grass and other greens the sheep consume up in the mountains. They also provide the rich resource of food they eat.

Handwoven by the tribes of Bein Ourain, these unique rugs are the ones that are the best fitting to the current interior design trends. Introducing a simplistic design putting usefulness first, only thin black lines are being used in a criss-cross pattern, with the pure white color of virgin wool providing the background. This makes these rugs look really natural and much appreciated. Beni Ourain rugs are also famous for their good quality. The use of the highest quality virgin wool was always a must. The reason for this is usefulness. These rugs provide a big help for the families during the harsh winter months in the mountains. These carpets are multi-purpose pieces: they are used as carpets, blankets, and mattresses to keep the family warm.

It is why these thick carpets usually come in 400x200 meters size. As this size is often inconvenient for Western buyers, to suit the demands, the women of Beni Ourain are now weaving rugs also in smaller, more convenient sizes.

Every single piece of a Beni Ourain rug is considered one of a kind.

These high-quality rugs have really conquered both European and American interior designers, especially in the past 10 years. This rug is the thickest and heaviest of all Berber rugs.

Zanafi Rugs



The Zanafi rugs look surprisingly trendy for the modern consumer. They perfectly fit in today's trend. For this reason, they are highly used by interior designers all over the world. Their thin and light nature makes these easy to clean and carry. The natural look and simple style make them attractive. Up until recently the Zanafi carpets were not very popular and were rather considered a choice for the moderate customers who couldn't afford to pay a high price for a rug.

Thanks to the weaving technique used for this carpet style, you can spot a raised pattern in its decorative geometric lines. This makes the Zanafi carpets look very appealing and unique at the same time. The Zanafi carpets are most often unicolored. They also have long fringes at both ends. The earthly colors used in their weaving also fit into today’s customer's love for natural, earthy colors. These include lighter shades of gray and beige.

Azilal : the most ancient abstract types of carpets



Location: located in the remote region of the Azilal in the High Atlas Mountains, south of the city of Beni Mellal and about 180 km northeast of Marrakech.

Azilal rugs look fantastic. Everyone who’s seen one will surely agree with this fact. This makes the Azilal style carpet one of the most popular styles in and outside of Morocco. Azilal style is easy to identify, thanks to its unique freestyle patterns. The design of these rugs is unique and every single piece looks different. Azilal rugs are thick and durable but they are not as thick as the Beni Oulal type of carpets. These carpets are handwoven using a centuries old technique preserved by the region's tribes. They use alternating patterns starting with the knotting of one or two lines woven from raw virgin wool in line with a traditional ritual passed down from mother to daughter for generations. Azilal carpets look funny and modern at the same time. Their design is proof that abstract art has always existed in the imagination of humankind. The patterns are always meaningful: they can represent a family tree or lifeline, and they can show events, such as marriage, giving birth, and more. While Azilal rugs are mostly white or light beige, the decorative lines are colorful. This makes their appearance bright and happy.

One subtype of Azilal Rugs is the Ourika rugs produced by the Ourika tribes which are located more south in the high Atlas mountains.

Boucherouite:   not your ordinary rag rug



Location: Beni Mellal

The colorful Boucherouite rugs represent the Moroccan way of recycling and upcycling. This carpet style is produced by the women of the poorest rural tribes living in the regions of Beni Mellal, who use all sorts of leftover and recycled materials and textiles for weaving their rag rugs. With the use of the so-called knotting method, the tribal women in the Beni Mellal region have been weaving all the materials together to create their warm and durable rugs. Due to Boucherouite being the choice of the poor, this style was not sold up until recently when a European artist discovered it. Since then Boucherouite carpets are the stars of multiple carpet stores both off and online.

Boucherouite is also considered one of the funniest, most colorful, and most unique Moroccan style of carpets or rugs available in various sizes. They are also the cheapest type of rug.

As for their decorative patterns, many of the Boucherouite carpets feature the lozenge pattern (squares) existing since the monolithic times.

The only downside of this rug is, that they are mainly made out of synthetic materials. 

Kilim: the trademark Moroccan rug



Kilim is the archetype of the Moroccan Berber carpet industry. It made Moroccan rugs worldwide popular. The word Kilim or Kelim references the style of weaving: with Kilim, the decorations are not handwoven into the carpet. The women weave a uni-colored thin carpet. Once it's ready the decorative elements would be embroidered on the carpet using various traditional Berber embroidering methods. The color used for the base depends on the exact tribe weaving the carpet. The main material used is either thin wool or silk.

Kilim is made to be used for a warmer climate. They are similar to the rugs nomadic desert tribes/Touaregs have been using for centuries to cover the entire floor of a tent.

Kilim carpets are colorful and unique. They are one of the most widely sold types of rugs with their embroidered symbols often telling a story or introducing a family’s or a person’s history. The decorative elements used are always unique to a tribe or a family.

The Kilim type of handweaving has become so popular that today there are lots of artisans worldwide, who produce Kilim style rugs. Kilim rugs are being handwoven with the use of the tapestry method which makes them generally a very light yet durable fit for traveling. If you are looking for a rug that looks unique and is easy to clean and carry, then this type of rug is for you.

Beni Mguild



Location: Midwestern High Atlas

It is another distinctive style that is becoming very trendy in European and American interior design is the carpet style made by the tribe of Beni Mguild. This type of carpet is made to be thick to help endure the harsh weather conditions in the upper slopes of the Atlas Mountains. The carpets are made out of deep pile wool. When the summer comes the families flip the carpets over to use their flat side, which is less warming.  Featuring vertical knots paired up with the distinctive square shapes creating a nice, decorative pattern this carpet style is among the more intricate. The colors used are bright, often rich in red, brown, purple, and blue.

Boujad: colorful and traditional



Location: Khouribga Central Morocco

The Boujad or Boujaad style of carpets is famous for their often intricate designs and lively colors. Their decorative elements mostly consist of a wide variety of geometrical shapes (square, diamond, star) without symbols or other decorations. Their price and quality depend on the richness of their decorations. The colors used are mostly red, pink, purple, and blue. They are available both in thicker and thinner variations. They feature unique Berber symbols which are often used to deliver a story or a message. Their thematics can be mysterious and the pairing of the symbols can often result in a surprisingly modern look.

Taznakht



Location: Glaoui

This is a lesser-known style but it’s all the more unique in its beauty and colors. The Taznakht rugs have a rare three-dimensional nature to them. The secret is in the weaving style and the types of wool used in it. These generally are made with the implementation of three distinctive weaving styles: flat, knotted, and embroidered. This technique makes some of the lines really stand out, making it 3 dimensional. The decoration used is geometric, a mixture of lines, and square shapes of all kinds.

Finishing thoughts

I hope you liked this newest blog of mine. If so, please feel free to share. If you would like to learn about any topics I haven't yet covered please let me know. 

Want to add a meaning to the symbols appearing on the carpets? Check out my post on Moroccan and Berber Amulets and Talismans 

Check out more examples in my Moroccan Carpet Pinterest board:  

Please also note NONE of my pins are related to any carpet stores or sales sites. In fact, I find those pins very annoying. 

If you like this post please feel free to share it. 

If you want to learn more about the Berber symbolic language that's being used on most of their carpets check out my related post on Berber Symbols

Special thanks to Marocmama who has right now the best and most informative website about Morocco. 

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